We understand the importance of partnership and that's why we’ve created an investment approach around it.
Alderway
Partnership Capital
Partnership Capital Explained
When we make an investment in your business, it’s because we believe in what you’ve built, we believe in your plan, your potential, and your team. But even more than that, we’re backing you. That’s what we mean by Partnership Capital.
Partnership is undoubtedly a very powerful word that conjures up images of loyalty, connectedness, and a shared destiny. There’s a problem though. Plenty of people use the word, but don’t really mean it. You’ll find the word it in lots of places where it simply doesn’t belong, doesn’t feel authentic or simply isn’t true. It’s sometimes used to make you feel like someone cares when maybe they don’t. Without any real proof or substance, it can feel a bit cliché or even trite.
Having run a business with Investors that were people who lived and breathed partnership, real partnership, and having met a large number of others that claimed to and didn’t, how we’re going to live it everyday and, even more importantly, what it will mean for the people we back, is key.
We’re backing you and your plan, and we’re buying into your life’s work, your passion, your mission, your everything - the thing that you, and only you, could write the book on. Like all good books and stories there should only be one hero of that story, and that’s you! That’s partnership.
We’re not here to change that. Why would we? Our role is to support you, to act as counsel. To be the guide that helps you get from where you are now to where you want to be. That’s partnership.
Our role is to support you, to be the guide that helps you get from where you are now to where you want to be. That's partnership.
You’ll see elsewhere that our approach is very much focused on empowering not imposing. We’re a values led team and one of our values is placing partnership at the heart of all we do. It’s easy to say it. We know that. That’s why you’ll notice that every interaction you have with us, and hopefully everything you hear from us and about us, will make you think of us as your partners.
We’ll be investing very meaningful capital and becoming a part owner in your business, and like all investors we want to make a return. BUT, we only get a return when you have achieved what we set out to achieve. This is partnership.
Thankfully, we know what a life-changing value creation event looks and feels like. Our mission is to help other people experience this too.