How We
Help You
At Alderway, our investment model follows three principles - Value Investing, Value Creation and Values Led. We’re guided by our values in everything we do, from ensuring we pick and partner with the right businesses, to offering full support with access to our value creation programme.
Value Investing
Value Creation
Values Led
Value Investing - how we choose the businesses we partner with
Our Fundamentals-based investment framework helps us pick economically advantaged businesses in Backbone Sectors. These are typically overlooked and underappreciated sectors.
'We identify, nurture and help build Structural Advantages into already strong businesses.'
We back self-funded businesses which are not on the fundraising cycle, and don’t need to rely on further fundraises to sustain survival, but where capital will unlock growth. We identify, nurture and help build Structural Advantages into already strong businesses. It is these Structural Advantages that we built in Vanarama and in Alderway today.
Value Creation - investing more than money
Our investment model and commitment to Value Creation means we offer the expertise and guidance needed to accelerate growth in the areas that matter most:
Brand
Building a standout brand with the customer as the hero of the story.
Team & Culture
Hiring and building a top tier team alongside nurturing a positive culture.
Digital Transformation
Identifying processes that can be digitised to transform customer experience.
Finance & Governance
Build to be bought - establish core underlying structures, governance and principles.
Customer Experience
Developing a 5* customer journey with the customer at the heart of everything.
Values Led investing
Focus
We are obsessively focused on the success of those we work with and the fundamentals of building brilliant businesses.
Focus
Growth
This is the priority for us, both as a team and for the businesses to which we provide the investment, support, resources and expertise needed.
Growth
Partnership
Our approach is based on true partnership which means mutual growth and aligning everyone's interests.
Partnership
Transparency
This is not just a principle, it's our way of life. We remove unnecessary complexities and always communicate openly.
Transparency
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.
£200m
The only vehicle leasing business to achieve an exit to a FTSE 100 giant.
Our Team
Andy Alderson
Founder & Managing Partner
Andy is the visionary entrepreneur and investor, best known as the founder and CEO of Vanarama. As an early adopter of online sales in the automotive space, Andy was determined to revolutionise the vehicle leasing industry. Guided by his passion for innovation and commitment to excellence, Any assembled a formidable team of experts to fuel the business's exponential growth.
His relentless pursuit of excellent and unwavering dedication to cultivating enduring partnerships, culminated in the sale of Vanarama to the Auto Trader Group in 2022 for £200m
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.