How We
Help You
Capital is just the start.
​
We invest with discipline. We build with intent. And we support our partner companies with hands-on expertise to accelerate growth.
Value Investing
Value Creation
Values Led
Value Investing - how we choose the businesses we partner with
We back businesses that already work - and help them work better.
'We identify, nurture and help build Structural Advantages into already strong businesses.'
We target capital-efficient, profitable businesses in overlooked sectors where our investment can unlock step-change growth. Our goal is to identify and build Structural Advantages - the enduring strengths that compound over time.
So if you're thinking about how to find a buyer for your business, Alderway could be just the solution for you.
Value Creation - investing more than money
We don’t just invest. We build. Our value creation program provides the tools and team to level up across five key areas:
Brand
Build a standout identity with the customer as the hero.
Team & Culture
Strengthen leadership and build an intentional, high performance culture.
Digital Transformation
Streamline processes and improve experience.
Finance & Governance
Build the systems and structures that allow for scale.
Customer Experience
Deliver excellence at every touchpoint.
Values Led investing
We lead with principles because how we do business matters as much as what we build. Every decision reflects our belief that values drive long-term value. We treat people with respect, communicate transparently, and act with integrity - always.
Focus
We are obsessively focused on the success of those we work with and the fundamentals of building brilliant businesses.
Focus
Growth
This is the priority for us, both as a team and for the businesses to which we provide the investment, support, resources and expertise needed.
Growth
Partnership
Our approach is based on true partnership which means mutual growth and aligning everyone's interests.
Partnership
Transparency
This is not just a principle, it's our way of life. We remove unnecessary complexities and always communicate openly.
Transparency
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.
£200m
The only vehicle leasing business to achieve an exit to a FTSE 100 giant.
Our Team
Andy Alderson
Founder & Managing Partner
Andy is the visionary entrepreneur and investor, best known as the founder and CEO of Vanarama. As an early adopter of online sales in the automotive space, Andy was determined to revolutionise the vehicle leasing industry. Guided by his passion for innovation and commitment to excellence, Any assembled a formidable team of experts to fuel the business's exponential growth.
His relentless pursuit of excellent and unwavering dedication to cultivating enduring partnerships, culminated in the sale of Vanarama to the Auto Trader Group in 2022 for £200m
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.