A Little Bit
About Us
At Alderway, we’re a team of experienced investors, entrepreneurs and operators who have been involved in growing many successful businesses, including the groundbreaking success of Vanarama.
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Now we’re looking to find and back more fundamentally strong and structurally advantaged companies like the ones we’ve built and invested in before. We’ve worked as a team for several years and navigated many challenges together, giving us unique insight and knowledge of how hard building a successful business can be, especially in the often overlooked and underappreciated Backbone Sectors. Now we’re using these skills to help our investment portfolio create more value and build on their legacy.
Why Partner With Us
At Alderway we’re a team of experienced business leaders and investors. We know it takes more than capital to help your business thrive, which is why you’ll get support and true partnership to unlock remarkable returns.
A New Way
We’ve built an investment model which is based on key fundamentals and true Partnership Capital to unlock remarkable returns.
The Right Team
Our team has the experience and knowledge of actually running a business, so we know the support that’s needed.
Network Access
Our experience and access to a network of talented and experienced investors, operators and entrepreneurs sets us apart.
The Right Time
The return to focusing on solid business fundamentals and rational valuations means the opportunity is huge.
Why Partner With Us
At Alderway we’re a team of experienced business leaders and investors. We know it takes more than capital to help your business thrive, which is why you’ll get support and true partnership to unlock remarkable returns.
A New Way
We’ve built an investment model which is based on key fundamentals and true Partnership Capital to unlock remarkable returns.
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.
£200m
The only vehicle leasing business to achieve an exit to a FTSE 100 giant.
Our Team
Andy Alderson
Founder & Managing Partner
Andy is the visionary entrepreneur and investor, best known as the founder and CEO of Vanarama. As an early adopter of online sales in the automotive space, Andy was determined to revolutionise the vehicle leasing industry. Guided by his passion for innovation and commitment to excellence, Any assembled a formidable team of experts to fuel the business's exponential growth.
His relentless pursuit of excellent and unwavering dedication to cultivating enduring partnerships, culminated in the sale of Vanarama to the Auto Trader Group in 2022 for £200m
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.
The Vanarama Story
Alderway began with the success of Vanarama. It is led by the team who founded and invested in the business and it's important to understand the Vanarama story and all the challenges and wins that led to its success. This, along with our experience with many other businesses and brands, is how our Partnership Capital approach was born and why we understand the support that exceptional entrepreneurs in Backbone Sectors need.
