A Little Bit
About Us
We’re a small team of operators and investors, building a UK critical power platform from the businesses that already run it. We've done this before, most visibly with Vanarama, which we built from a Portakabin into the country's leading vehicle leasing platform before selling it to AutoTrader for £200 million. We're now applying the same discipline to a sector the country quietly depends on every day.
A Different Kind of Buyer
Most of the buyers in this sector are either trade competitors looking for tuck-in deals or financial sponsors looking for a quick re-trade. Alderway is neither. We're building a single permanent group, funded by capital that doesn't have a five-year clock on it, run by a team that's done this kind of work before. The businesses we acquire don't get integrated out of existence but keep their brand, their team and their customers, and gain the scale of the wider group.
A Single Group
No Ticking Clock
Experienced Team
Keeping your Brand
Why Partner With Us
Most of the buyers in this sector are either trade competitors looking for tuck-in deals or financial sponsors looking for a quick re-trade. Alderway is neither. We're building a single permanent group, funded by capital that doesn't have a five-year clock on it, run by a team that's done this kind of work before. The businesses we acquire don't get integrated out of existence but keep their brand, their team and their customers, and gain the scale of the wider group.
A New Way
Our model - Partnership Capital - is designed for real-world businesses. It blends disciplined investment with operational insight and shared ambition.
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.
£200m
The only vehicle leasing business to achieve an exit to a FTSE 100 giant.
Our Team
Andy Alderson
Founder & Managing Partner
Andy is the visionary entrepreneur and investor, best known as the founder and CEO of Vanarama. As an early adopter of online sales in the automotive space, Andy was determined to revolutionise the vehicle leasing industry. Guided by his passion for innovation and commitment to excellence, Any assembled a formidable team of experts to fuel the business's exponential growth.
His relentless pursuit of excellent and unwavering dedication to cultivating enduring partnerships, culminated in the sale of Vanarama to the Auto Trader Group in 2022 for £200m
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.
The Vanarama Story
Alderway began with the success of Vanarama. It is led by the team who founded and invested in the business and it's important to understand the Vanarama story and all the challenges and wins that led to its success. This, along with our experience with many other businesses and brands, is how our Partnership Capital approach was born and why we understand the support that exceptional entrepreneurs in Backbone Sectors need.
