Our Team
Andy Alderson
Founder & Managing Partner
Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.
Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.
£200m
The only vehicle leasing business to achieve an exit to a FTSE 100 giant.
20+ years’
Experience at the highest level spanning both the public and private sectors.
Elliot Conway
Founder & Managing Partner
Elliot brings more than two decades of diverse experience and expertise to Alderway. Most recently, he spent the past 12 years honing his skills within a prestigious multi-generational, multi-billion-dollar family office. He has also enjoyed extensive board-level responsibility across many sectors and built deep and long-standing relationships with top tier founders, investors and operators.
​Elliot is very proud to have co-founded Alderway and looks forward to empowering more exceptional entrepreneurs to help them succeed in their life’s work.
Emily Tam
General Partner & Chief Investment Officer
Emily has 17 years’ experience across Venture Capital, Mergers & Acquisitions, Investment Banking and Corporate Strategy. After starting her career in Investment Banking at Morgan Stanley and HSBC, she moved into a strategy role at Tesco and later Investing roles at Pentland and Holland & Barrett.
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Emily has led all parts of the investing spectrum in her previous roles, from thesis building, pipeline origination, deal assessment, execution and portfolio management. In her role as General Partner and Chief Investment Officer, Emily is thrilled to be a part of an established and exciting team giving businesses the investment and support they need to unlock remarkable rewards.
17 Years’
Experience across Venture Capital, Mergers and Acquisitions and Corporate Strategy.
25 years’
Experience across professional services and industry in senior finance roles.
Dan Taylor
General Partner & Chief Financial Officer
Dan is a chartered accountant with 25 years’ experience across professional services and industry. A Partner with Grant Thornton, and then an industry CFO, Dan has worked with and advised many entrepreneurial businesses and their founders on their growth journeys. Dan joined Andy at Vanarama to help him deliver his vision of an e-commerce leasing experience, culminating in the £200m sale of the business to Auto Trader.
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Dan is hugely excited to be involved in building the Alderway portfolio and working with the team to help more businesses achieve outstanding returns.
Debbie Attwood
Brand & Marketing Director
Debbie has 15 years’ experience across Marketing, Brand, Social, PR, Copywriting and Content Strategy.
In 2018 she joined Vanarama as Head of Brand Marketing and managed a campaign to redefine the brand identity before the purchase of Vanarama by Auto Trader for £200m in 2022.
In her role as Brand & Marketing Director at Alderway, Debbie is excited to be working to support Backbone Businesses, consulting on all things brand and marketing to unlock extraordinary opportunities and rewards.
15 Years’
Experience across Marketing, Brand, Social, PR, Copywriting and Content Strategy roles.
10 years’
Experience as Andy Alderson's Personal Assistant.
Helen Gosney
Personal Assistant to Andy Alderson
Helen brings over a decade of experience as Andy Alderson's Personal Assistant, serving as his first point of contact and trusted gatekeeper. With a knack for seamlessly managing both business and personal tasks, Helen is a seasoned administrative professional adept at handling the needs of high-profile business leaders, senior directors, and board members.
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She is excited to bring her talents to a new industry and collaborate with a team of talented individuals at Alderway.