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Andy Alderson

Founder & Managing Partner

Andy Alderson is beyond proud to be the founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.

Under Andy’s leadership, Vanarama became a beloved, household name, leasing more than 140,000 vehicles and employing more than 1000 people during his tenure. Despite being in an industry dominated by tech laggards, Andy and his team were able to build the best-in-class business, thanks to their relentless focus on brand building, customer experience, talent acquisition and development and harnessing innovation and technology at the heart of all they did. By doing all of this, Vanarama established itself as the clear leader in a field of more than 600 other businesses in its sector. 

 

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Sunday Times 100 Best Small Company To Work For in the UK in 2016, 2017 and 2018.

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The only vehicle leasing business to achieve an exit to a FTSE 100 giant.

£200 million

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Andy was determined to revolutionise the vehicle leasing industry

Having built his company into the leading brand in its sector, Andy decided that in order to make the transition from being a “big small business” to a “small big business”, he wanted to raise equity funding from investors that he believed in, and who believed in him. He chose to partner first with Pentland Ventures, and then later with Rinkelberg Capital, which is the investment office of the founders of TomTom. 

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After choosing the right investors, Andy was then able to create a peerless C-suite and Senior Leadership team, invest money and focus on making the brand even better, and then implementing an ambitious digital transformation programme that would dramatically improve Vanarama’s ability to scale and defend itself from competitors.

 

Those decisions led to Auto Trader, the UK’s largest car buying platform (attracting just under 70m visits a month) identifying Vanarama as the company that it wanted to buy in order to enhance its online sales capability for its sellers and improve the overall experience of its buyers.

 

Recognised for his entrepreneurial achievements, Andy was named Tech Entrepreneur of the Year at the Go Tech Awards in 2022 and he was honoured as a Sunday Times Leader of the Year, highlighting his commitment to excellence and leadership.

 

As a born entrepreneur, Andy is insatiably passionate about building businesses. He thrives on mentoring others and wanting to play a central part in their success. 

 

Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to investing in businesses to build Britain's Critical Power Platform.

Emily Tam

General Partner & Chief Investment Officer

Emily has 17 years’ experience across Venture Capital, Mergers & Acquisitions, Investment Banking and Corporate Strategy. After starting her career in Investment Banking at Morgan Stanley and HSBC, she moved into a strategy role at Tesco and later Investing roles at Pentland and Holland & Barrett. 

 

Emily has led all parts of the investing spectrum in her previous roles, from thesis building, pipeline origination, deal assessment, execution and portfolio management. In her role as General Partner and Chief Investment Officer, Emily is thrilled to be a part of an established and exciting team giving businesses the investment and support they need to unlock remarkable rewards.

Emily Tam

17 Years'

Experience across Venture Capital, Mergers and Acquisitions and Corporate Strategy.

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Our Team

Emily Tam

General Partner & Chief Investment Officer

Emily Tam Alderway

Emily has 17 years’ experience across Venture Capital, Mergers & Acquisitions, Investment Banking and Corporate Strategy. After starting her career in Investment Banking at Morgan Stanley and HSBC, she moved into a strategy role at Tesco and later Investing roles at Pentland and Holland & Barrett. 

 

Emily has led all parts of the investing spectrum in her previous roles, from thesis building, pipeline origination, deal assessment, execution and portfolio management. In her role as General Partner and Chief Investment Officer, Emily is thrilled to be a part of an established and exciting team giving businesses the investment and support they need to unlock remarkable rewards.

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