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Emily Tam

General Partner & Chief Investment Officer

Emily has 17 years’ experience across Venture Capital, Mergers & Acquisitions, Investment Banking and Corporate Strategy.

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She started her career in Investment Banking, at Morgan Stanley and HSBC, covering the Retail and Luxury Goods sectors, before moving into industry, where she joined Tesco as part of their Commercial Strategy team.

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Emily then brought her combined experience to Pentland Ventures, the direct investing arm of Pentland Group, and pursued early-stage investments in Consumer Brands and Tech businesses in the UK, Europe and US. She held board director positions at Form Nutrition and Ugly Drinks, and board observer positions at Acme Facilities Group and Heidi Klein.

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17 Years'

Experience across Venture Capital, Mergers and Acquisitions and Corporate Strategy.

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Emily has a wealth of investment experience in board positions, acquisitions and launching funds.
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Emily is excited to help businesses unlock Remarkable Returns with Alderway.

Following this, she joined Holland & Barrett as Director of their inaugural M&A and Corporate Venture Capital team, leading the end-to-end process of thesis and strategy building, deal origination, deal execution, and portfolio management. Here, she executed several acquisitions in the health-tech space and managed a portfolio of early-stage venture investments. 

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In her role as General Partner and Chief Investment Officer, Emily is thrilled to be a part of an exciting team helping businesses with the investment and support they need to unlock remarkable rewards.

Andy Alderson

Founder & Managing Partner

Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.

 

Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.

Andy Alderson
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£200m

The only vehicle leasing business to achieve an exit to a FTSE 100 giant.

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Our Team

Andy Alderson

Founder & Managing Partner

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Andy is the visionary entrepreneur and investor, best known as the founder and CEO of Vanarama. As an early adopter of online sales in the automotive space, Andy was determined to revolutionise the vehicle leasing industry. Guided by his passion for innovation and commitment to excellence, Any assembled a formidable team of experts to fuel the business's exponential growth.

 

His relentless pursuit of excellent and unwavering dedication to cultivating enduring partnerships, culminated in the sale of Vanarama to the Auto Trader Group in 2022 for £200m

Andy Alderson

Founder & Managing Partner

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Andy Alderson is beyond proud to be the Founder and now former CEO of Vanarama, a business he started in a Portakabin on a used car site, and ended up selling to the FTSE 100 giant, Auto Trader for £200 million.

 

Now with his Partners, all of whom he has worked with very closely before, and who each played a role in Vanarama’s success, Andy could not be more excited to dedicate his time and money to supporting, nurturing and empowering the next generation of business leaders as Founder and Managing Partner of Alderway.

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